Arys Health Case Study

SEO Improve Traffic & Organic Visibility


+ 150%

Increase in Conversions through Organic Search.

+ 320%

increased in new website traffic


Reduced bounce rate to 30%, showing improvement.

Arys Health is a modern Sydney CBD medical facility providing comprehensive care under one roof. Their dedicated doctors and healthcare staff prioritize patient wellbeing and excellent service. By being centrally located, Arys aims to save clients time and help them live fuller lives. Their strength lies in experienced staff skills and commitment to personalized care.


  1. Key Objective: Arys Health had some visibility, they ranked low for important healthcare searches, making it hard for prospective patients to find and learn about their services.
  2. Untapped Keywords: They specifically wanted to target high search volume keywords that competitors were not optimizing for. Claiming these terms could drive significant new traffic and customers.
  3. Desired Outcome: The goal was to establish an online presence by ranking high in SERPS for relevant keywords. This would enhance visibility and help attract new patients looking for healthcare services.

Strategy and Execution

SEO Optimization

  1. Keyword Research: We carefully researched top keywords for Arys Health, targeting what people search for. Our focus was on popular terms that match patient needs. This led us to valuable opportunities to connect with those seeking appointments.
  2. On-Page Optimisation: Through a thorough internal website audit, we diligently rectified inherent errors, enhancing content with pertinent high-volume keywords. This meticulous optimization elevated the website’s health score significantly, elevating it from 65% to an impressive 95%, ensuring heightened performance and visibility.

Off Page Optimisations

  1. We created helpful content on important topics using keywords for the audience. Getting articles on health niche trusted industry websites expanded our content’s reach and gained excellent links, like local mentions, important social profiles, and visual graphics. This not only introduced the brand to new people but also made the website much more trusted and respected.


Arys Health witnessed a Traffic surged by 1135%, organic clicks soared 500%, site health rose 46.15%, with 50+ keywords in the top 10!

+ 1135%

Traffic Surge

Arys Health website’s impressions surged an astounding 1135%, leaping from 2k to 24.7k!

+ 500%

Organic Clicks

The clicks surged from 500 to 3000, marking a staggering approximate increase of 500% – a monumental leap in engagement that defies expectations!

% 46.15

Site Health

Arys Health website’s health Score experienced a outstanding increase, jumping from 65% to an impressive 95%. The website’s health increased by approximately 46.15%.

+ 50

Keywords Ranking in Top 10 positions

Arys Health has achieved top rankings in Google for over 50 keywords, demonstrating its dominance and excellence across a wide range of searches.

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