Doing It Tough Case Study

SEO Improve Traffic & Organic Visibility


+ 150%

Increase in Conversions through Organic Search.

+ 320%

increased in new website traffic


Reduced bounce rate to 30%, showing improvement.

Funded by NSW Health, connects NSW men facing challenges like addiction, relationships, money, abuse, work, and mental health with 150+ local support groups. Bridging the gap between men in need and support services, the website was created by suicide prevention experts and people with lived experience.


  1. Key Objective: DoingItTough’s site wasn’t indexed on Google, hindering access to vital resources and connections for men in need. Resolving this was crucial for awareness and saving lives.
  2. Website Audit: Audit found critical issues in Doing It Tough site, hurting search ranking. Errors in architecture, speed, links, metadata hindered resource access for men in need. Fixing these boosted service visibility, saving lives.
  3. Desired Outcome: The goal were Get the site indexed on Google, resolve critical website errors, and implement on-page SEO optimizations to improve visibility and direct bookings to better connect men in need with life-saving local support service.

Strategy and Execution

SEO Optimization

  1. Keyword Research: Conducted thorough Keyword Research to focus on Commercial & Informative Intent Keywords. By targeting these specific keywords on Google, we aimed to increase traffic steadily as they rank higher.
  2. On-Page Optimisation: After identifying numerous internal errors during website crawling, we addressed all issues hindering the site’s On-Page Optimization. We rectified errors and optimized the pages to improve Google rankings.

Off Page Optimisations

  1. We generated top-notch, informative content relevant to audience interests, highlighting expertise in key topics and keywords. Acquiring guest post slots on respected industry sites expanded content visibility, yielding valuable backlinks. This strategy not only introduced the brand to fresh audiences but also bolstered domain authority significantly.


M&W Co UK: Traffic up 47.93%, organic clicks surged 566.67%, site health boosted by 53.85%, and 90+ top 10 keywords!

+ 36.3k%

Traffic Surge

The Doing It Tough website witnessed a remarkable surge in impressions, leaping from 10 to an impressive 3.64k – marking an extraordinary increase of about 36,3k%.

+ 15650%

Organic Clicks

Doing It Tough site’s organic clicks increased by a remarkable 15650%, soaring from 2 to an impressive 315.

% 78%

Site Health

Doing It Tough website’s health score improved from 60% to 89%, marking an astonishing increase of 78%

+ 90

Keywords Ranking in Top 10 positions

Doing it Tough demonstrates exceptional dominance across various searches with over 90+ keywords ranking in the Top 10 on Google, showcasing excellence in their online presence.

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