Meat & Wine Co UK Case Study

SEO Improve Traffic & Organic Visibility


+ 150%

Increase in Conversions through Organic Search.

+ 320%

increased in new website traffic


Reduced bounce rate to 30%, showing improvement.

The Meat & Wine Co is a fine dining restaurant in the heart of Mayfair with an African twist and Australian roots. Here you’ll discover elevated classic dishes, premium steaks, a variety of Afro-centric flavours and touches, and a hand-selected wine list to elevate and energise it all.


  1. Key Objective: M&W Co sought to rank for competitive Mayfair keywords but few keywords ranked on homepage. Objective was improving ranking with targeted Mayfair content.
  2. Website Audit: Audit of M&W Co UK uncovered technical issues hindering search visibility. Our SEO approach centered on resolving these errors, driving traffic growth through enhanced findability.c.
  3. Desired Outcome: The goal were resolving audit errors, optimizing on-page SEO metadata, enhancing mobile-friendliness, and implementing technical fixes to improve website visibility, traffic and performance.

Strategy and Execution

SEO Optimization

  1. Keyword Research: We conducted comprehensive keyword research for both website menu pages and blog posts to identify optimal targets that aligned with brand offerings and user intent. This laser focus when optimizing site content and implementing SEO strategies enabled us to determine the core topics and queries that would allow the brand to rank for highly relevant searches.
  2. On-Page Optimisation: After auditing M&W Co UK, we addressed errors to boost core web vitals from 65% to 100%. By fixing site issues through an optimized SEO strategy targeting visibility and traffic growth, we drove substantial improvements in overall health and performance.

Off Page Optimisations

  1. We developed premium content centered on relevant user keywords to establish industry expertise. Securing guest posts on high-authority UK domains expanded reach and gained quality backlinks, alongside local citations, social profiles and infographic embeds. This multi-channel approach introduced the brand to new audiences while steadily building domain authority through an ethical, search-friendly link-building strategy.


M&W Co UK: Traffic up 47.93%, organic clicks surged 566.67%, site health boosted by 53.85%, and 90+ top 10 keywords!

+ 47.93%

Traffic Surge

The M&W Co UK website witnessed a substantial surge in impressions, climbing from 217,000 to a remarkable 320,000. This represents an impressive increase of approximately 47.93%.

+ 566.67%

Organic Clicks

The organic clicks for M&W Co UK surged by a remarkable 566.67%, soaring from 1.5k to an impressive 10k.

% 53.85%

Site Health

The health score of M&W Co UK’s website skyrocketed by 53.85%, leaping from 65% to a flawless 100%.

+ 90

Keywords Ranking in Top 10 positions

M&W Co UK demonstrates exceptional dominance across various searches with over 90+ keywords ranking in the Top 10 on Google, showcasing excellence in their online presence.

2X Expresso

SEO Improve Traffic & Organic Visibility

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