Rana Raza

Digital World

Rana Raza

Digital World

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Table Of Content
??What is link bait? ??
??How to Do Link Bait Correctly ??
??What is link bait? ??

Link bait is content that is designed to be highly shareable, attention-grabbing, thought-provoking, and valuable.

Whether link baiting is good or bad depends on how it’s executed, along with the intentions behind it. For instance, it can quickly go awry when marketers use deceptive tactics to drive clicks to content that lacks genuine value.

For Matt Cutts, former Engineer at Google, link bait is “something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing.”

??How to Do Link Bait Correctly ??

As we mentioned earlier, what any given marketer considers to be link bait is going to vary from business to business, industry to industry, and audience to audience.

  • Original, Striking Data

    Publishing original data is not only a great tactic for earning media coverage – it can also make great link bait fodder.

    If you’re a business that has access to original data that you can analyze to expose, add to, or refute an industry topic or trend, take advantage of it!

  • Controversial Content

    Who doesn’t love a little heated debate? Controversial content usually garners a lot of attention, so if you have an opinion on a controversial issue, you might have some link bait fodder on your hands.

    Your content doesn’t even have to be centered around a radical opinion to leverage the power of controversy, either; it could just present a bit of data that refutes a common assumption your audience might have.

  • Being the Most Comprehensive (Or First) Resource on a Popular Topic

    Taking a topic you know performs well on your blog and publishing the most comprehensive post about it on the web (or at least attempting to) can make for a great link bait win.

    Is there a popular topic in your industry that few have written about (or written about well) where you see an opportunity? Jump on it! Even better if you can be one of the first to produce comprehensive content on a trending topic.