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Hunter & Barrel Case Study

SEM Elevates Reach & Accelerates Conversions

SEM

+ 150%

Increase in Conversions through Organic Search.

+ 320%

increased in new website traffic

+70%

Reduced bounce rate to 30%, showing improvement.

Hunter & Barrel is a sophisticated take on the hunter’s way, where ancient ritual combines with the raw elements of nature in a modern setting. Inspired by the joy of the communal feast, coal fires and an open kitchen make dining at Hunter & Barrel a unique social experience.

Challenges

  1. Hunter & Barrel faced difficulties in achieving conversions using generic keywords.
  2. The campaign structure was ineffective in improving performance, resulting in a wasted expenditure of $1000 in the last month with no conversions. The primary challenge is to boost conversions in a limited area, particularly given the competitive landscape of high-quality steak restaurants.
  3. Additionally, there is a target to generate 90 leads per month without relying on brand keywords.

Strategy and Execution

Campaign Strategy

  1. To overcome the challenges, we employed a targeted approach. Firstly, we addressed conversion tag issues by implementing GTM custom (HTML) code, ensuring accurate tracking of authentic leads.
  2. Our team conducted extensive keyword research, establishing a refined ad structure.
  3. Our copywriter team created multiple ad copies with UPSC & offers to grab the attention of users.
  4. In the initial 10 days, we conducted rigorous testing, identifying two high-performing ad groups. Capitalising on this success, we strategically boosted these ads, resulting in the achievement of over 90 leads within the first month.

Campaigns Execution

  1. Campaign Structure: To maximise results for Hunter & Barrel, we propose a comprehensive campaign structure designed to enhance visibility, engagement, and conversions. This revamped structure incorporates key elements for a targeted and efficient Google Ads campaign.
  2. Continuous Testing: In the initial 10 days, we conducted rigorous testing, identifying two high-performing ad groups. Capitalising on this success, we strategically boosted these ads, resulting in the achievement of over 90 leads within the first month.
  3. This nimble and data-driven strategy not only rectified the initial setbacks but also positioned Hunter & Barrel for sustained success in a competitive market.

3 Month Investment and Profits

A$4,700

SEM Investment

The H&B invested A$4,700 in 3 months for targeted SEM campaigns, optimizing ads and keywords for better performance.

A$87,480

Advertising Budget

During that time, a sum of A$87,480 was designated for Google Ads and social media campaigns.

Result

H&B Conversions surged by 486%, boasting an 18.92% CTR. Costs increased by A$4,700, yet they maintained a solid ROAS of 18.92.

+ 486.00%

Conversions

For SEM, the H&B achieved an astounding 486.00% surge in conversions, demonstrating a substantial leap in customer response and action.

+ 18.92%

CTR

H&B witnessed an impressive 18.92% surge in click-through rates, signaling heightened audience interaction and campaign effectiveness.

A$ 4700

Cost

The H&B allocated A$4,700 across three months for strategic SEM campaigns, encompassing targeted ad placements, keyword optimization, and performance-driven enhancements.

+ 18.92

ROAS

H&B witnessed a remarkable 18.92 ROAS surge through their SEM initiatives, showcasing an impressive return on investment and campaign effectiveness.

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